Case Studies
Impact in Action
Real problems, real solutions, real numbers.
Driving 10x Revenue Growth at Shikho
When I stepped into the VP Operations role at Shikho, the commercial engine was in its early stages. Sales reps tracked leads on personal spreadsheets, there was no standardized onboarding or training program, and territory conflicts between representatives were a daily occurrence. The company had strong product-market fit but lacked the operational infrastructure to convert that into predictable, scalable revenue.
I restructured the entire sales organization - redesigned the hiring funnel to bring in the right profiles, built a comprehensive training curriculum, and created a performance audit system. The most impactful change was building a custom automated sales tracking process using programming that connected our CRM, payment systems, and reporting dashboards - eliminating manual data entry, auto-flagging conflicts, and giving leadership real-time pipeline visibility.
From WhatsApp Chaos to Predictable Operations
In the early days at Shikho, almost every creative request came through the marketing team's WhatsApp group or personal messages. It worked fine at 5-10 requests a week. But when that crossed 50, things started breaking. During one campaign week, a partnership launch post slipped through because two people thought the other had briefed design. By the time anyone realized, the window had passed. The work was done, but the impact was lost.
This wasn't a people problem - it was a system problem. I categorized all request types, mapped the current process flow, and moved everything into a single trackable Google Sheet. Every request logged, every designer's workload visible, every stakeholder able to see exactly where their creative stood. No new hires, no fancy software - just structure. On the CRM side, I built an automation in one hour using APIs that eliminated manual data transfers and the human errors causing sales conflicts.
Managing Bangladesh's 4G Launch at Grameenphone
The launch of 4G was the single biggest telecom event in recent Bangladesh history, with all operators racing to communicate their version of the story simultaneously. As a relatively junior team member, I was entrusted with the role of 4G Marketing Campaign Manager - a responsibility typically reserved for more senior colleagues. The pressure was immense: differentiate Grameenphone's 4G narrative in a market where everyone was saying the same thing.
I led the 360-degree campaign across TV, digital, outdoor, and point-of-sale, coordinating with creative agencies, product teams, and Telenor Group. Beyond the launch, I drove the initiative to secure Bangladesh's first Ookla "Fastest Mobile Network" certification - from initial discussion to campaign launch. The internet category campaigns I managed also produced 4 TVCs that each became #1 Top of Mind in GP's Brand Tracker study, and the Eid campaign hit the highest single-day internet revenue in Grameenphone's history.
From Idea to AI Product in Under 2 Weeks
Shikho needed a student engagement feature for its Quarterly Review - a personalized AI experience that could analyze each student's learning data and generate insights they'd want to share on social media. This wasn't a planned roadmap item; it needed to ship fast with limited engineering bandwidth, and the experience had to feel polished enough for students to share publicly.
I used ChatGPT for structural thinking and content strategy, Cursor for rapid prototyping and code generation, and UX Pilot for design iterations. By chaining AI tools into my workflow rather than building everything from scratch, we went from concept to live product in under two weeks - serving over 110,000 AI-generated questions and driving strong organic social sharing from students.
Pricing Strategy That Preserved Value
Shikho had fallen into a common startup trap - driving sales through deep discounts that sometimes exceeded 50% of the base price. This was training customers to wait for deals, eroding the perceived value of the product, and making revenue unpredictable. At the same time, the base price was too high for many families in Bangladesh, creating an artificial barrier that discounts were crudely trying to solve.
I mapped the full pricing landscape - customer willingness to pay, competitor positioning, and the psychological impact of discount depth. The solution was counterintuitive: lower the base price to make the product genuinely accessible while simultaneously eliminating the dependency on deep discounts. I also established numerical efficiency metrics for the content creation team to align cost structures with the new pricing reality, ensuring margins remained healthy even at lower price points.
Navigating $1.4M in Fundraising
As a VC-backed startup, Shikho needed to raise capital while maintaining favorable terms and keeping existing investors informed and aligned. The complexity was amplified by a multi-entity structure - investments had to be mapped across holding company (HoldCo) and operating company (OpCo) entities, each with different implications for dilution, governance, and control.
I was hands-on across two fundraising rounds totaling $1.4M. My role spanned structuring the cap table, evaluating term sheets, mapping investment flows across entities, and managing the due diligence process. Beyond fundraising, I built a systematic investor update process - co-creating a flow that delivered reports in each investor's preferred format as soon as reporting periods ended - strengthening trust and making subsequent rounds smoother.